Radio Insider’s Take on How to Target Rush’s Local Sponsors
I did not write, but I found it to be so helpful I thought it would be a good idea to post. All for the good of the cause.
As a retired radio group VP with years of station management on my resume, here is a better suggestion. Go after the local advertisers on his show. There are very few local advertising availabilities on Rush’s show and they sell at a premium. Monitor the Rush station, make a list of the local advertisers and do the following:
1. Call the advertiser, be polite.
2. Write a letter to the advertiser, be polite.
3. Copy the station and the FCC with the advertiser letter.
4. Politely call the General Manager of the station,tell the GM what you are doing and why, tell them you have contacted the advertiser and copied the FCC.
5. If the local advertiser uses an agency, contact the agency, as well.Just ask the local business, if they use an agency.
It won’t take many letters and phone calls to get their attention and remind the station that the letters need to be placed in the station’s public file. (the public file is an FCC requirement)
Local stations don’t get many local avails in Rush’s show and many pay a huge fee to Premiere to run the show.If they start losing business because of that asshole, they will raise hell with Premiere.
If KFI in LA got a hundred letters with follow up phone calls it would get their attention very quickly. The key is to put on the pressure through the local advertisers.
The local station will blink and get very nervous, very quickly.
Senator Hagan’s Response to Letter Regarding PIPA
Yesterday, I sent an email to Senator Kay Hagan (D-NC) regarding her co-sponsorship of and support for the idiotic PIPA bill making its way through Congress. Based on the fact her site was down yesterday, and the number of unanswered Tweets asking her for an update on her current position, I thought I would go ahead and post a copy of the letter that she sent in response to my message.
Here’s the canned response received on January 19, 2012 regarding her current position on PIPA:
Dear Friend,
Thank you for contacting me to express your concerns regarding the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011, more commonly referred to as the PROTECT IP Act of 2011. I appreciate hearing your thoughts on this important issue.
On May 12, 2011, the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011 (S. 968) was introduced in the Senate and referred to the Committee on the Judiciary. This bill would allow the Attorney General, or an intellectual property rights owner who has been harmed by an Internet site dedicated to infringing activities (ISDIA), also known as a rogue website, to take action against that site. A site would be designated as an ISDIA if their sole purpose is to facilitate copyright infringement, or promote or sale of counterfeited American works.
A recent study suggests that copyright piracy alone costs the American economy as much as $58 billion a year and countless jobs. I strongly support the goal of reducing the theft of intellectual property that is so important to North Carolina’s economy, including our budding film industry, which is why I and 40 of my bipartisan cosponsors originally cosponsored this legislation last July.
As with all proposed legislation, legitimate concerns have been raised about some of the specific provisions in this bill. I believe that supporters and opponents of the bill, all of whom agree, after all, on the need to combat the theft of American intellectual property, should work together to address those concerns. As you may know, the Senate is scheduled to begin consideration of this legislation later this month, and I intend to approach the debate and amendment process with an open mind. Through a full and robust debate, I believe we can improve the legislation, ultimately reaching an agreement that will protect intellectual property without limiting innovation and creativity or creating unintended consequences.
Again, thank you for contacting my office. It is truly an honor to represent North Carolina in the United States Senate, and I hope you will not hesitate to contact me in the future should you have any further questions or concerns.
Sincerely,
Kay R. Hagan
Seriously? Senator Hagan supports PIPA because it would protect North Carolina’s budding film industry? It would protect the NC economy? How exactly? I seriously thought I would get a response with a stronger argument OR something saying she came to her senses and withdrew her support.
Meanwhile, According to Ars Technica’s count, 18 Senators have withdrawn their support for PIPA in the last 24 hours, including seven former co-sponsors. How VERY disappointing Senator Hagan.
How to Earn Extra Money with Kindle
Have you been wondering how to earn extra money with Kindle after noticing just how many people are walking around with new 
Kindles this holiday season? Amazon recently announced that consumers are purchasing approximately 1 million kindle devices per week. Not only that, but those using ipads and iphones also have access to kindle books. If you’ve sensed an opportunity, you are right. It’s a huge market and wide open right now for anyone willing and able to jump in. But where to start…
Making Money with Kindle in 5 Easy Steps
Step 1. Open up an Amazon Direct Publishing Account. You will need to provide contact info, tax ID, and bank information (so you can get paid).
Step 2. Decide on a Niche. Do some research on the kinds of topics that are of interest to you but make sure you pick something of interest to a large crowd. Some profitable Kindle niches include cooking, marketing and erotica. Think I’ll stay away from that last one, but it could be a huge money maker for the right person!
Step 3. Prepare your Ebook. Format your ebook and upload it to the system. Be sure to preview to ensure the formatting is appealing. You will also need to upload an ebook cover, and add descriptions and tags. Finally, you will have to specify a pricing point.
Step 4. Market your Ebook. People have to be able to find it in order to buy it. Once they find it, they want to know the ebook is as good as you say it is. This is why reviews are so important. Be creative. Get friends to review your book!
Step 5. Publish your Book on Amazon!
As always, if there is anything on here that you can’t do yourself, then hire someone else to do it for you! I personally dislike all things graphic design and tend to outsource it whenever possible. Some outsource the writing all together. What will you outsource?
I’ve Published my 1st Kindle Book. Now What?
Once published, you should do all you can to drive traffic to your e-book. There are quite a number of people making a good bit of income selling ebooks on Kindle devices. Find a topic that’s of interest and in demand and write a good book. Then market it and move on to writing the next one.
I would say this is a pretty straightforward (and relatively easy) way of making some extra money with Kindle.
